NEW YORK—Melissa Brown has joined international hotel representation company, L.E. Hotels, as the new director of sales for North America. Brown brings with her over two decades of experience in the luxury hotel and lifestyle industries.
Brown has senior leadership experience from both independent hotels and global brands. Prior to joining L.E. Hotels, she served as the vice president of sales and marketing for the Trump Hotel Collection; the vice president of global account management and business development for Hotel Connections; and the director of brand marketing worldwide for both the St. Regis and W Hotels. In each of these roles, Brown led creative marketing campaigns, maximized business opportunities and increased customer retention. In addition to her sales experience, Brown has a repositioned and opened several new hotels. Throughout her career, she has created a network of contacts with several U.S. travel agents and associations.
“I am confident that Melissa’s enthusiasm and pragmatic approach to driving sales and building client relationships will greatly impact the company’s expansion,” said Efrem Harkham, L.E. Hotels founder and chairman. “As L.E. Hotels embarks on its next phase of growth, Melissa will play a pivotal role in accomplishing our revenue goals.”
In her new position, Brown will manage the New York office, overseeing the Eastern U.S. and Eastern Canada regions. Beyond driving strategic sales, Brown will also be tasked to continue building brand awareness and client relationships.
“I am delighted to help lead the North American sales efforts for L.E. Hotels,” said Brown. “Every L.E. Hotels’ property is unique in its location, décor, and management, and I look forward to the opportunity to help expand their global roster with properties that meet the same standard of luxury and quality as those in the current collection.”
