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The Promise of Beacon Technology for the Hospitality Industry

The Promise of Beacon Technology for the Hospitality Industry

As with many digital innovations, beacons started as a little-known technology that quickly gained popularity. Connected to the Internet of Things (IoT), beacons offer the capability to send geolocation-based personalized recommendations and notifications. They are extremely effective in tracking indoor ...

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New Hotel Booking App Targets Millennials

New Hotel Booking App Targets Millennials

TripCraft, a mobile solutions provider, launched a new hotel booking application and website, Vir.al. The app targets so-called Millennials, one of the faster growing demographics. Using curated, experience-based and destination-specific content, Vir.al enables users to create unique travel experiences in ...

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Driving Customers to Direct Bookings

Driving Customers to Direct Bookings

Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is a competitive conflict that hotels have been fighting for years. However, hospitality businesses understand consumer behavior ...

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Taking Control of Hotel Inventory Management

Taking Control of Hotel Inventory Management

Inventory management is critical to overall hotel success. Too many hoteliers don’t understand the importance of maintaining distribution control over their coveted product—their hotel rooms. Instead, they willingly cede this control to others. We see this phenomenon all too often ...

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IHG Hotels Added to TripAdvisor Instant Booking

IHG Hotels Added to TripAdvisor Instant Booking

NEEDHAM, MA — TripAdvisor announced a partnership with InterContinental Hotels Group (IHG) to include all the company’s hotel brands in the TripAdvisor instant booking marketplace. In the coming months, guests will be able to book rooms at IHG properties without leaving ...

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