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RLHC Adds Bakersfield, California Property to Portfolio

RLHC Adds Bakersfield, California Property to Portfolio

SPOKANE, Wash.—RLHC (Red Lion Hotels Corporation) announced the company will add a new location in Bakersfield, Calif., after signing a franchise license agreement with the owner of a hotel there. RLHC has signed 10 franchise license agreements in 2015, contributing ...

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Choice Hotels Launches New Branding Effort

Choice Hotels Launches New Branding Effort

ROCKVILLE, Md.—Choice Hotels International, Inc. introduced a new identity that is rolling out company-wide. The launch includes a new look and feel and an integrated advertising campaign that spans TV, radio, digital, and mobile designed to grow Choice’s brand awareness ...

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Value Place Launches New Name, New Brand

Value Place Launches New Name, New Brand

WICHITA, Kansas—Value extended-stay hotel brand Value Place has changed its name to WoodSpring Suites, effective immediately. It also is developing a brand extension with a more enhanced offering, WoodSpring Suites Signature, designed to appeal to less price sensitive guests. “Our ...

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