BEVERLY HILLS, Calif.—In a mutual effort, five luxury hotels in Beverly Hills have joined together to celebrate the city’s 2014 centennial in a unique way. The Beverly Hills Hotel and Bungalows, Montage Beverly Hills, The Beverly Hilton, L’Ermitage Beverly Hills, and The Peninsula Beverly Hills are participating in Suite 100, a hospitality promotion created by the Beverly Hills Conference and Visitors Bureau to celebrate the past 100 years of Beverly Hills glamour. For Suite 100, each hotel is redecorating one of its suites in an effort to transport guests who stay in the room back to significant moments in time.
“Travelers can go anywhere in the world to experience luxury service and amenities,” said Julie Wagner, executive director of the Beverly Hills Conference and Visitors Bureau. “But thanks to Suite 100 and the commitment of five of our most luxurious hotels, only in Beverly Hills in 2014 can they travel back in time to experience the luxury of an earlier era.”
Suite 100 Project Director Susan Manrao, of Susan Manrao Design, is working with the interior designers of the five hotels to guide the program’s overall vision. Booking for each suite will open on Jan. 28, the city’s anniversary date, for stays March through December. The themes of each suite are listed below:
Montage Beverly Hills – “Film Noir”
This suite, created by interior designer Nina Petronzio, captures the sophistication and mystique of Film Noir that was epitomized in the 1940s by detectives, femme fatales, and smoky jazz clubs. Petronzio designed bespoke art-deco inspired furniture featuring lyre and geometric shapes, gold and silver leaf, and mirrored finishes. Accessories include a collection of Lalique crystal and art works from the period, as well as fun touches such as a vintage phonograph, vinyl records, and a vintage typewriter. Guests who stay in the suite can even use the “Press for Champagne” button for some bubbly service.
The Beverly Hills Hotel & Bungalows – “The Golden Age Inspired by Marilyn Monroe”
Tihany Design drew inspiration for The Beverly Hills Hotel’s suite from the understated-elegance style of Paul Williams, the celebrated architect who designed the hotel’s Polo Lounge, signage, and iconic pink-and-green color scheme, and the glamorous lifestyle of Marilyn Monroe, a frequent hotel guest. Gracefully curved furnishings in rich hues of green and blue complement the existing architectural details of the suite’s curved ceilings and walls. Quintessentially Californian, the design features black lacquer finishes, tropical prints, shag carpets and a bar made of rich sycamore wood that speaks to the era’s modernist influence. A display case showcases original artifacts from Marilyn Monroe’s estate, a library of her most popular books and films and song selections from the 1950s. For an additional cost, guests can enjoy the “Norma Jean Experience,” which includes a selection of Marilyn Monroe themed gifts; a bottle of Chanel No. 5; roundtrip airport transfers in a vintage car; a bottle of Dom Perignon; Marilyn’s Menu for Two featuring her favorite room-service dishes; two 90-minute Diamond Perfection body treatments in the hotel’s La Prairie Spa; breakfast for two; The Beverly Hills Hotel and Bungalows – The First 100 Years anniversary Book; and a commemorative Marilyn Monroe Coffee Table Book.
The Beverly Hilton – “Stylish, Sophisticated Sixties: A Re-Imagined Revolution”
Inspired by the sophisticated yet rebellious attitude of the 1960s, the Beverly Hilton suite embodies the elegance of actress Tipi Hedren, star of Alfred Hitchcock’s “The Birds;” the interior design bravado of David Hicks, who was noted for using bold colors, and mixing antique and modern furnishings for his star-studded clientele; and the musical innovation of Brazilian singer-songwriter Gilberto Gil. The suite features a display of Barbie dolls from the 1960s. Tom Ford Design is showcased in furnishings that evoke the revolutionary times of the 1960s along with the panache of the then-popular Hollywood-Regency style.
L’Ermitage Beverly Hills – “The Era of Studio 54 – Fashion and Art Collide”
It’s the mid-1970s, and disco, Warhol, and Halston reign. Imagine Bianca Jagger breezing through the red-velvet rope at Studio 54, flashbulbs popping. Designer Ken Fulk is creating a suite that pays homage to paparazzi with an iPad photo booth and to Andy Warhol’s Factory with a foil-lined room. High-gloss lacquer and mirror finishes, orchids, and vintage fashions in the closet evoke Halston, as does the use of Ultrasuede, the fashion designer’s favorite fabric. Other period references include a powder room papered in Interview Magazine covers and a “Do Not Disturb” sign that is a play on Warhol’s silk-screen portraits.
The Peninsula Beverly Hills – “The Birth of Modern Luxury”
Design firm Forchielli Glynn created a suite that embodies modern Hollywood glamour at The Peninsula, which opened in 1991. Their inspiration is the style and excitement of Awards Seasons—the Golden Globes, Grammys, Oscars—when The Peninsula plays host to Hollywood VIPs and celebrities. The suite’s living room walls are clad in photographic murals of a red carpet Hollywood gala event. Sumptuous sofas create the perfect setting for sipping Champagne. The bedroom features mirrored walls accented with silvery finishes. The one-night Suite 100 package includes a private pool cabana for the day, with lunch for two; a Scrub and Spray Tan treatment for two at The Peninsula Spa; and transportation within Beverly Hills and Century City in a luxury vehicle. For an additional cost, guests can enjoy the “Red Carpet Glamour” experience, a Hollywood style photo shoot on The Peninsula’s red carpet.