Wyndham Reflags Landmark Miami Beach Hotel

PARSIPPANY, N.J.—Following an extensive, multimillion dollar renovation of the former Shelborne South Beach, Wyndham Hotel Group today announced the opening of the landmark 200-room Shelborne Wyndham Grand South Beach in Miami Beach, Fla. The historic oceanfront hotel is located on Collins Avenue in South Beach’s Art Deco district.

The Art Deco property, designed by architect Igor Polevitsky and later updated by Morris Lapidus, first opened in 1940 and was known for decades as one of the most sophisticated and popular resort destinations in South Beach. Owners Flag Luxury and the Galbut family recently completed an extensive renovation to restore and celebrate the property’s heritage while also incorporating modern conveniences and amenities, from complimentary wireless internet access to nightlife VIP concierge service and vintage car rental access.

Shelborne Wyndham Grand features four on-site restaurants and bars, including Morimoto South Beach, internationally acclaimed Iron Chef Masaharu Morimoto’s flagship eatery in Miami; revamped guestrooms and meeting spaces designed by Richard Mishaan; restored public areas conceived by designer Meg Sharpe; exclusive pool and beach access; a Blue Harmony spa; and extensive event space. It joins Wyndham Grand Hotels and Resorts, an ensemble of distinguished hotels within the Wyndham Hotels and Resorts brand that represent one-of-a-kind experiences in key destinations with refined accommodations, attentive service, and relaxed surroundings.

Miami becomes the latest major market to welcome the upscale Wyndham brand. Since 2013, the brand has flagged several key properties in top travel destinations, including New York City, Boston, Philadelphia, Dallas, and Charleston, S.C., as well as Anaheim, San Diego, and Santa Monica in California.

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“We couldn’t be more thrilled to bring the Wyndham name to South Beach and it’s particularly special to do so with such a legendary property,” said Bob Loewen, executive vice president and chief operating officer for Wyndham Hotel Group, which has managed the hotel’s operations since February 2013.

The hotel’s 200 guestrooms feature décor inspired by vintage cars from the 1950s, city or ocean views, and 46-inch Interactive Smart Samsung televisions with mobile device connectivity via the Shelborne Wyndham Grand app, which provides guests with access to hotel amenities.

In addition to Morimoto South Beach, dining and bar experiences include The Drawing Room, The Bistro, and casual, beachfront dining alongside fire pits and Ping-Pong tables at Oasis Grill.

Direct beach access, located just steps from the hotel, is available through the private beach club. An oceanfront pool and lounge area offers drink cart service, daily activities, and air-conditioned cabanas with entertainment centers, full bathrooms, and private mixologists.

Shelborne Wyndham Grand’s reinvention also includes 15,000 square feet of expanded event areas.

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