Industry NewsBrandsWestin Program Allows Guests and Staff to Earn Donation Dollars During Workouts

Westin Program Allows Guests and Staff to Earn Donation Dollars During Workouts

BETHESDA, Md.—Westin Hotels & Resorts announced a global collaboration with Charity Miles, the socially-driven company that allows individuals to earn money for their preferred charity while working out. For three months starting on Global Running Day, which took place on June 6, guests, associates, and locals can earn an extra dollar per mile for their preferred charity by working out at any Westin hotel around the world and using the Charity Miles app.

“At the most basic level, it feels good to do good; and we are seeing this trend among travelers–60 percent of those surveyed recently said they are more inclined to exercise if it benefits a good cause,” says Brian Povinelli, SVP and global brand leader, Westin Hotels & Resorts. “Wellness is in the Westin brand’s DNA built on the promise of making it easy to keep your wellness routine when you’re traveling. Today, we believe we can empower the well-being of our guests and associates and make a difference in the communities around us, and are thrilled to work with Charity Miles to do just that.”

Once the Charity Miles app is downloaded, guests, associates, and locals who start their workout at a Westin hotel will be prompted to enable their GPS, allowing Charity Miles to recognize that they will be eligible for the additional earnings. Users will then have the opportunity to select from over 40 charities to support and earn money for their charity of choice with every mile logged during a run, walk, or bike ride.

“We believe that every mile matters,” says Gene Gurkoff, founder of Charity Miles. “And we seek to collaborate with mission-driven companies that want to help people live healthy and make an impact; after all having a greater purpose when we workout can push us all to go the extra mile. That’s why we are thrilled to work with Westin—empowering people to make a difference while staying active.”

Westin will continue to contribute to Charity Miles through the end of the year, giving travelers tips and tricks to stay fit, inspirational podcasts, motivational badges, and photo filters for social media.