The Importance of In-Room Entertainment

According to a recent in-room entertainment (IRE) preferences study by software, systems and managed services provider ADB, the quality of IRE is of high importance to hotel guests. Especially worth noting is that all guests expect IRE services in hotels to be of equal or higher quality to their home entertainment set up. The level of quality services expected increases when guests book with a luxury or upscale hotel or with a large-scale chain. Millennials in particular place a high value IRE. They also desire to be able view their own content on hotel televisions.