Tag: The Red Collection
X Marks the Spot: Spot X Hotel – Orlando by The Red Collection Lobby
In December, Red Roof announced the latest addition to its soft brand, The Red Collection: the upper-midscale SPOT X Hotel – Orlando/International Drive. Location...
SPOT X Hotel—Orlando Opens as Part of Red Roof’s The Red Collection
COLUMBUS, Ohio — SPOT X Hotel—Orlando, part of Red Roof’s The Red Collection, has officially opened. Developed to deliver an upper-midscale experience that provides...
Red Roof Grows Footprint, Enters New York City Market
Columbus, Ohio—Red Roof ended the year with a 17 percent year-over-year increase in property openings across all brands, including Red Roof Inn, Red Roof...
Red Roof Expands The Red Collection with State House Inn in Springfield, Illinois
Springfield, Ill.–State House Inn, the second property and first franchised property in The Red Collection, Red Roof’s entry into the soft-brand space, has opened...
Six Hospitality Leaders Talk Soft Brands
What is the role of
social media in the
soft brand segment?
“Our key social audience includes independent travelers in search of original and local...