Tag: soft brands
These Are the Factors that Contribute to the Success of Soft Brands
A flurry of entrants to the hotel market’s soft brand space in recent years has raised questions as to its enduring viability. Is this...
Independently Minded: The Power of Soft Brands
So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s...
Hotel del Coronado Joins Hilton’s Curio Collection
Hotel del Coronado, a historic property located along the Pacific Coast in Southern Calif., will celebrate its 130th anniversary by joining the Curio Collection...
Wyndham Launches Soft Brand, The Trademark Hotel Collection
PARSIPPANY, N.J.—Hospitality giant Wyndham Hotel Group today launched a new independent concept for upper-midscale-and-above hoteliers—The Trademark Hotel Collection. Trademark is designed for independent entrepreneurs who have...
The Tripling of Marriott’s Soft Brand Offerings
When Marriott acquired Starwood last year, Marriott became the largest hotel company in the world. Post acquisition, Marriott now owns three soft brands, The Autograph...