Tag: soft brands
Providence Biltmore Joins Hilton’s Curio Collection
MCLEAN, Va.—The Providence Biltmore has joined Curio – A Collection by Hilton. The hotel is owned and operated by Finard Properties.
Located in downtown...
Franklin Hotel Chapel Hill Joins Curio Collection
MCLEAN, Va.—Hilton Worldwide today welcomed The Franklin Hotel Chapel Hill to its new soft brand, Curio – A Collection by Hilton. The Franklin Hotel...
The Independent Hotel’s Guide to Soft Brands
With Hilton Worldwide launching the Curio Collection in June and Best Western announcing the BW Premier Collection in October, soft brands once again find...
A Closer Look at Best Western’s New Brands
Best Western International announced a new boutique hotel concept and a soft brand at its 2014 North American Convention, which drew approximately 2,300 people...
A Closer Look at Hilton’s New Curio Brand
Many of today’s travelers crave more individualized experiences at hotels, but they also seek the comfort of consistency and quality that familiar brands have...