Tag: repositioning
Sheraton Gets a New Logo
BETHESDA, Md.—Marriott International today unveiled a new logo for Sheraton Hotels & Resorts that pays homage to the brand's past and depicts its vision...
Sheraton Capitalizes on Global Portfolio in Design of Shared Spaces
In June at the NYU Investment Conference, Sheraton revealed plans to transform the design of its hotels while showcasing its vision for the hotels’...
Seven Myths Surrounding Hotel Conversions and Renovations
"Conversions, renovations, and franchise affiliation changes, oh my!"—this doesn’t have to be your theme song if you find yourself embarking on a hotel repositioning...