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Sheraton Logo

Sheraton Gets a New Logo

BETHESDA, Md.—Marriott International today unveiled a new logo for Sheraton Hotels & Resorts that pays homage to the brand's past and depicts its vision...
Sheraton shared spaces

Sheraton Capitalizes on Global Portfolio in Design of Shared Spaces

In June at the NYU Investment Conference, Sheraton revealed plans to transform the design of its hotels while showcasing its vision for the hotels’...
myths surrounding hotel conversions

Seven Myths Surrounding Hotel Conversions and Renovations

"Conversions, renovations, and franchise affiliation changes, oh my!"—this doesn’t have to be your theme song if you find yourself embarking on a hotel repositioning...
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