Tag: Red Roof
Red Roof Launches First Soft Brand—The Red Collection
CHICAGO—Red Roof has launched the company's first soft brand in its 44-year history—The Red Collection. The St. Clair Hotel in Downtown Chicago will become...
Red Roof Adds Gift Cards and Products To Guest Rewards
Columbus, Ohio—Economy hotel company Red Roof is enhancing its point-based guest rewards program, RediCard. Guests can now use RediCard points to not only book...
Red Roof Supports Industry’s Campaign Against Booking Scams
COLUMBUS, Ohio—In support of the industry-wide Search Smarter campaign to educate travelers on the dangers of fake booking websites, Red Roof has announced its...
Red Roof PLUS+ Aims to Bring Consistency to Economy
Red Roof CEO Andy Alexander knows a thing or two about TripAdvisor reviews. About 25,000 of them are delivered to his phone each year,...
Red Roof Forum Puts Spotlight on Women Entrepreneurs
When franchisees personally asked Marina MacDonald, Red Roof’s chief marketing officer, for a women’s leadership panel, she saw the need for a forum to...