Tag: Preferred Hotels & Resorts
Preferred Hotels & Resorts Launches ‘I Prefer Alliance’ Loyalty Platform for Independent Hotels
Preferred Hotels & Resorts has launched I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend full...
Six Hospitality Leaders Talk Soft Brands
What is the role of
social media in the
soft brand segment?
“Our key social audience includes independent travelers in search of original and local...
Going Solo: Why a Branded Property Might Drop its Flag
Not every independent hotel was born that way. There are many, many independent properties out there that started their lives as branded hotels. After...
Preferred Hotels & Resorts Adds 22 New Member Hotels
NEWPORT BEACH, Calif.–Preferred Hotels & Resorts, the world’s largest independent hotel brand, added 22 new member hotels, resorts, and residences to its curated collection of...
On the Move: This Week’s Comings and Goings
Preferred Hotels & Resorts has added three talented women to its leadership team; Michelle Woodley will oversee sales, marketing, and customer relations departments and...