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The Liberty Trust

Savara Development Partners With Black Dog Salvage on Boutique Hotel in Roanoke, Va.

Roanoke, Va. — Savara Development LLC has announced the plans for a new boutique hotel in downtown Roanoke, Virginia, at the historic Liberty Trust...
Woman working at a hotel handing a loyalty card or card key at the front desk

Preferred Hotels & Resorts Launches ‘I Prefer Alliance’ Loyalty Platform for Independent Hotels

Preferred Hotels & Resorts has launched I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend full...
Hospitality execs on soft brands

Six Hospitality Leaders Talk Soft Brands

What is the role of 
social media in the 
soft brand segment? “Our key social audience includes independent travelers in search of original and local...
Ambassador Chicago

Going Solo: Why a Branded Property Might Drop its Flag

Not every independent hotel was born that way. There are many, many independent properties out there that started their lives as branded hotels. After...
Hotel 71

Preferred Hotels & Resorts Adds 22 New Member Hotels

NEWPORT BEACH, Calif.–Preferred Hotels & Resorts, the world’s largest independent hotel brand, added 22 new member hotels, resorts, and residences to its curated collection of...
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