Tag: Preferred Hotels & Resorts
Episode 9: Considerations for Boutique Hotels
LODGING Editor Kate Hughes speaks with Ariela Kiradjian, Partner and COO of Boutique Lifestyle Leaders Association (BLLA), Fran Kiradjian, Founder and CEO of BLLA,...
Savara Development Partners With Black Dog Salvage on Boutique Hotel in Roanoke, Va.
Roanoke, Va. — Savara Development LLC has announced the plans for a new boutique hotel in downtown Roanoke, Virginia, at the historic Liberty Trust...
Preferred Hotels & Resorts Launches ‘I Prefer Alliance’ Loyalty Platform for Independent Hotels
Preferred Hotels & Resorts has launched I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend full...
Six Hospitality Leaders Talk Soft Brands
What is the role of
social media in the
soft brand segment?
“Our key social audience includes independent travelers in search of original and local...
Going Solo: Why a Branded Property Might Drop its Flag
Not every independent hotel was born that way. There are many, many independent properties out there that started their lives as branded hotels. After...