Tag: OTAs
The Online Booking Channel 2.0
The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively...
The Rise of Indirect Bookings
Prior to the digital age, hotels viewed their competitive landscape in a very traditional manner. Their primary competition was with other hotels, generally those...
These Are the OTAs People Are Talking About On And Off Social Media
NEW YORK–In a new analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents...
Online Booking Scams Cost Nearly $4 Billion Each Year
Washington, D.C.–New research by the American Hotel and Lodging Association (AHLA) reveals that online scams and fraudulent sites are on the rise. Every 60...
Driving Customers to Direct Bookings
Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is...