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HSMAI Marketing Strategy Conference

Exploring New Trends in Hospitality Marketing at HSMAI’s 2020 Marketing Strategy Conference

It’s a new year and, while hotel marketers face many of the same recurring issues, 2020 is expected to present both new challenges and...
Hotel bookings - book direct - mobile tipping

The Race for the Customer and the Connected Trip

The concept of the "connected trip" has been in circulation for a couple of years now and is generally met with enthusiasm. And why...
booking - hotel - OTAs - online booking scams - Brand.com

Brand.com Bookings Are Up for the 10th Consecutive Month

ROCKVILLE, Md. — Kalibri Labs’ U.S. Hotel Industry Performance Overview (HIPO) reveals that after 10 months of consecutive growth, Brand.com year-to-date (YTD) bookings are...
Mark Lewis-Brown - Vertical Booking USA

Vertical Booking USA Looks to Even Playing Field With OTAs

For many years, hotels lost ground to online travel agents due in large part to the fact that OTAs just offered a better user...
Growing direct booking revenue via digital marketing

Best Practices for Growing Direct Booking Revenue

Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its...