Tag: OTAs
Best Practices for Growing Direct Booking Revenue
Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its...
Testing Industry Practices: Checking In With MCR’s Tyler Morse
Tyler Morse is CEO and managing partner of MCR, which owns and operates 94 hotels located across 67 cities and 24 states. Among Morse’s...
U.S. Hotels Record a Fifth Month of Profit Growth
Revenue per available room (RevPAR) and profit don’t always move lock and step, as demonstrated by HotStats' most recent data tracking full-service hotels. RevPAR...
Hotel Industry Continues To Protect Consumers From Booking Scams
The following article by Amy Travieso, vice president of government affairs at AHLA, originally appeared in the April 2019 issue of LODGING.
European consumers of...
New Data from OTA Insight Highlights Rate Parity Issues
OTA Insight, a cloud-based data intelligence platform for the hospitality industry, today released its Annual Hotel Parity Review. The findings outline root issues surrounding...
