Tag: OTAs
TripAdvisor Expands Sponsored Placements, Adds New Features
NEEDHAM, Mass.—TripAdvisor this week announced the global rollout of Sponsored Placements, making the site's advertising solution available to any hotels that share live rates...
Top 12 Sources of Hotel Booking Revenue in 2018
DALLAS—Guest acquisition platform SiteMinder recently unveiled its annual lists of the channels that brought the highest total booking revenue to hotels in the United...
Study Shows Book Direct Campaigns Strengthened Growth of ‘Brand.com’
Rockville, Md.—An updated Kalibri Labs report released today—Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018—provides conclusive evidence that the loyalty member...
Booking Holdings Completes Acquisition of HotelsCombined
NORWALK, Conn.—Booking Holdings has completed its previously announced plan to acquire hotel metasearch site HotelsCombined. With a strong presence in APAC and thousands of...
Getting the Most From Your Hotel’s Distribution Mix
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How can hotels get the most from their distribution mix?
The answer is moving from the legacy...