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Chris Spears

Chris Spears is co-founder and chief marketing technology officer at Arke, a digital demand and revenue consultancy.
digital marketing

Bring Guests On: Five Digital Marketing Guidelines for Hoteliers

With all there is to consider, it can be hard to know where to start—or end—when it comes to digital marketing. Here are some digital marketing guidelines for making the decisions that can make...
Growing direct booking revenue via digital marketing

Best Practices for Growing Direct Booking Revenue

Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its promise—which is to create a sustainable source of new customers,...