Tag: marketing
Hilton Launches New Employer Brand Campaign
MCLEAN, Virginia—Hilton announced the launch of a new employer brand campaign as the company continues hiring in a period of post-pandemic growth. Building on...
How Hotels Can Differentiate Themselves From Short-Term Rentals and Gain Market Share
Years ago, low interest rates inspired many people to buy homes and turn them into short-term rentals through platforms like Airbnb. As the short-term...
Focusing on “The Stay”: Updates on Hilton’s Brand Platform and Advertising Campaign
This July, Hilton rolled out a new global brand platform—“Hilton. For the Stay.”—stressing the importance of the hotel stay in the overall travel experience,...
Marketing-Focused: Attracting Travelers Through Effective Advertising
In 2022, U.S. hotel room revenue is projected to surpass 2019 levels, according to the American Hotel & Lodging Association. But how can hospitality...
IHG Hotels & Resorts Releases “Guest How You Guest” Campaign
ATLANTA—IHG Hotels & Resorts released the company’s newest global marketing campaign, Guest How You Guest. Officially launched in the United States and United Kingdom,...