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hospitality technology - business person on tablet with analytics

Four Tips to Implement a Data-Driven Hospitality Marketing Strategy

During dynamic demand environments—like the one hoteliers find themselves in today—it’s important to develop an agile marketing strategy with the ability to shift offers,...
marketing department expenditures

Sales Spend: Shifts in Marketing Department Expenditures Reveal Changes in Tactics

According to the 2021 edition of CBRE’s Trends in the Hotel Industry report, total operating revenue for the average hotel in the sample declined...
Aditi Ashok

Radisson Hotel Group Americas Partners With Aditi Ashok

MINNEAPOLIS, Minnesota—Radisson Hotel Group Americas announced a two-year partnership with brand ambassador, professional golfer Aditi Ashok. Ashok is an Arjuna Awardee, a two-time Olympian,...

BLLA Launches Digital Job Postings Section on its Website

The BLLA team—including its Leadership and Committee members—felt there was a need to address the burgeoning issues including labor shortage and finding people to...
marketing division

Charlestowne Hotels Integrates its Marketing Division Throughout its Portfolio

CHARLESTON, South Carolina—Charlestowne Hotels enhances its standards of hospitality management through its fully integrated strategic marketing division, a service not typically offered by third-party...