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Wedding (photo courtesy of Tambourine)

Don’t Drop the Ball on Big Wedding Business

According to a recent survey of newlyweds: 80 percent of wedding planning is done online (and 39 percent on mobile) 64 percent of couples...
Travel demand during COVID

Six Steps to Unlocking Guest Demand During COVID

U.S. hotels are suffering historically low occupancy rates, and have lost billions in room revenue while shedding millions of jobs since March. According to...
Photo courtesy of Tambourine

The B2B Tech Transforming Hotel Sales and Marketing

It’s no secret that hotel marketers and hotel DOSMs looking to increase meetings business in 2021 have a tough row to hoe. With meetings...
COVID-19

Four Things Hoteliers Must Do to Effectively Market Their Properties

As a result of the COVID-19 crisis, brand marketing has evolved in 2020, with companies reworking their tactics to reach an audience that has...
Digital marketing

Five Digital Marketing Mistakes That Hotels Should Avoid

It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
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