Tag: loyalty programs
Loyalty Members Increase, But Many Are Inactive
In 2015, major hotel chains saw the number of loyalty program members increase by an estimated 13.1 percent to more than 344 million members...
IHG Introduces Direct-Booking Incentive
InterContinental Hotels Group has announced the global roll out of Your Rate by IHG Rewards Club, an exclusive rate offered to IHG Rewards Club...
After Stockholder Vote, Marriott Considers Merging Loyalty Programs
Shareholders of Marriott International and Starwood Hotels & Resorts on Friday officially approved Marriott’s acquisition of Starwood—a significant milestone toward creating the world’s largest lodging...
IHG Launches Top Membership Level, Spire Elite
InterContinental Hotels Group today announces the name of IHG Rewards Club’s new top membership level, Spire Elite, introduced to recognize and reward its most...
Wyndham Unveils Marketing Campaign to Launch New Loyalty Program
PARSIPPANY, N.J.—Wyndham Hotel Group today announced the global launch of its new loyalty program, Wyndham Rewards, with the debut of a multimillion dollar, integrated...