Tag: loyalty programs
Independent Hotel Loyalty Program Makes Big Revenue Difference
PALO ALTO, Calif.—A study published in the Cornell Hospitality Report identifies a substantial increase in spend and stay frequency after a guest enrolled in...
Building Guest Loyalty in the Digital Age
As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies...
Study: OTA Loyalty Program Membership Remains Low
In the past five years, online travel sales have grown from $93-Billion to over $160-Billion, with hotel reservations accounting for almost 40 percent of...
The Value of Tiered Hotel Loyalty Programs
Tiered loyalty programs create ways for hotels to utilize guest data and deploy targeted outreach efforts that build long-term customer commitment.
Getting to the Points
Last October, Deloitte and Touche surveyed more than 4,000 travelers to assess customer loyalty in the hotel industry. The results revealed that loyalty programs...