Hilton reinforced its commitment to helping fans stay in the music with two new commercials as part of the “It Matters Where You Stay” campaign in creative partnership with the advertising agency Havas Chicago. These TV spots showed Hilton’s connection to the music industry.
The first commercial, titled “For the Fans,” shows sold-out stadium tours and memorable performances. The spot emphasizes that “when you want to stay in the music, it matters where you stay,” and shows Hilton’s role in providing an experience for music enthusiasts. In the second spot, Hilton featured an emerging artist. This commercial features a concert setting inside Conrad Los Angeles, spotlighting singer-songwriter Laufey.
The “It Matters Where You Stay” advertising campaign is inspired by the “Hilton. For the Stay” global platform.
Through the platform, Hilton Honors members can go to different experiences with Laufey. They include:
- The first experience kicks off on April 23, 2024, with Laufey’s show at the Ryman Auditorium in Nashville.
- The excitement continues on May 4, 2024, as Laufey takes the stage at Radio City Music Hall in New York.
- Another concert brings fans to Los Angeles on August 7, 2024, where members will receive exclusive access to Laufey’s performance.