Tag: direct booking
Red Roof Re-Platforms Digital Assets To Boost Direct Bookings
Red Roof had a busy year in 2017. In January, the company opened its 500th inn and its 50th PLUS+ location, and in September,...
Study: Indirect Booking Linked To Lower Guest Satisfaction
COSTA MESA, Calif.—When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to...
Driving Customers to Direct Bookings
Partnering with an OTA can be both a beneficial and hindering experience to a hotel’s operations—the battle for driving customers to book directly is...
Will Book Direct Campaigns Make an Impact?
Many major hotel companies have recently made a push for consumers to book direct, providing exclusive deals for those who book through a hotel's...
Strategizing for Winning in Uncertain Times Starts Now
Uncertainty and volatility are threatening hotel occupancy and profitability in markets all over the world right now. But, forward-thinking hotels can formulate strategies that...