Tag: direct booking
Direct Booking Value Nearly Double That of Third Parties
As of late, many major hotel companies have been encouraging would-be guests to book direct. And this push is paying off, according to a...
IHG Sees Direct Booking Push Success
Since IHG's May launch of a new initiative providing exclusive rates to loyalty members who book direct, the company has seen a two-point shift...
Hotels Encourage Direct Booking
Across the country, big chains and boutique properties alike are more focused than ever on getting guests to book hotel rooms direct, rather than...
Survey: Consumer Trust in OTAs is Waning
MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to...
Major Chains Urge for Direct Booking
To emphasize the advantages of loyalty programs, major hotel companies and independent hoteliers are encouraging guests to book direct. Back in August, Marriott International launched...