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Getting into the Minds of Consumers at the 2019 HSMAI Digital Marketing Conference

In January, hospitality marketing professionals from all over the country converged at the NY Marriott Marquis in Times Square for the 2019 Hospitality Sales...
Shadow Guest

Identifying the “Shadow Guest”

Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...
Online shopping - Cyber Week

Four Retail Marketing Tactics Hotels Can Use During Cyber Week

Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber...

Engaging Today’s Connected Travelers

Hotels that establish meaningful relationships with guests can maximize revenue opportunities and increase customer satisfaction, travel industry experts said during the Digital Marketing Strategy...

User-Generated Marketing Campaigns Engage Travelers

In the days of film cameras and slide projectors, having to (painfully) sit through the vacation photos of family and friends was a common...
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