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Digital marketing

Five Digital Marketing Mistakes That Hotels Should Avoid

It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
digital marketing

Bring Guests On: Five Digital Marketing Guidelines for Hoteliers

With all there is to consider, it can be hard to know where to start—or end—when it comes to digital marketing. Here are some...
Growing direct booking revenue via digital marketing

Best Practices for Growing Direct Booking Revenue

Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its...

Getting into the Minds of Consumers at the 2019 HSMAI Digital Marketing Conference

In January, hospitality marketing professionals from all over the country converged at the NY Marriott Marquis in Times Square for the 2019 Hospitality Sales...
Shadow Guest

Identifying the “Shadow Guest”

Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can...