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Bring Guests On: Five Digital Marketing Guidelines for Hoteliers

digital marketing
With all there is to consider, it can be hard to know where to start—or end—when it comes to digital marketing. Here are some digital marketing guidelines for making the decisions that can make all the difference in results. Media spend wisely. Examine data reports to determine what’s worth the spend and what isn’t. Make a good first web impression. Regard a hotel's...

Best Practices for Growing Direct Booking Revenue

Growing direct booking revenue via digital marketing
Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its promise—which is to create a sustainable source of new customers, nudge past customers to rebook, and reduce the cost of delivering exceptional customer service. Most hotel brands are among the disappointed. While digital is a significant...

Getting into the Minds of Consumers at the 2019 HSMAI Digital Marketing Conference

In January, hospitality marketing professionals from all over the country converged at the NY Marriott Marquis in Times Square for the 2019 Hospitality Sales & Marketing Association International (HSMAI) Digital Marketing Conference. This one-day event offered attendees more than a dozen educational sessions and an opportunity to network with others in their field. Finding ways to best leverage ever-evolving technology...

Identifying the “Shadow Guest”

Shadow Guest
Identifying the “shadow guest”—or the unknown guest—presents an opportunity for digital marketers to increase their contact list for future retargeting. Touchpoints and technology can help identify those guests and retrieve their consent to market to them. To evaluate where to uncover demographical information and contact details of those shadow guests, a digital marketer should first look at the hotel or...

Four Retail Marketing Tactics Hotels Can Use During Cyber Week

Online shopping - Cyber Week
Black Friday is big for retailers, but with shoppers glued to their devices and heavily browsing during the five-day shopping holiday that is Cyber Week, the travel and hospitality industry can also take advantage of this high-spend season, too. Hotel marketers can leverage many of the same tactics leading retailers use to activate customer data, cater to individual needs, and...