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Targeted marketing

Microdata Makes Macro Inroads

It seemed, much like the old saw about the weather, everyone talked about how important hyper-targeted marketing was, but no one was doing anything...
A couple at home uses a laptop to shop for a hotel and make travel plans.

Welcome Travelers Back with an Improved Digital Lobby

A hotel’s digital presence has never been more important. While call centers and traditional travel agents still remain relevant for some, in general, travelers...
Digital marketing

Five Digital Marketing Mistakes That Hotels Should Avoid

It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...
digital marketing

Bring Guests On: Five Digital Marketing Guidelines for Hoteliers

With all there is to consider, it can be hard to know where to start—or end—when it comes to digital marketing. Here are some...
Growing direct booking revenue via digital marketing

Best Practices for Growing Direct Booking Revenue

Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its...
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