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Estella Hale

Estella Hale brings a rich hospitality background—having managed client service departments and held several guest services positions at major hotel chains—to her role as Chief Product Evangelist for SHR. At SHR, she sets vision and direction for all products, including Windsurfer CRS, Wave RMS, and Maverick CRM. She and her team have designed and launched several booking engine initiatives.
A couple at home uses a laptop to shop for a hotel and make travel plans.

Welcome Travelers Back with an Improved Digital Lobby

A hotel’s digital presence has never been more important. While call centers and traditional travel agents still remain relevant for some, in general, travelers have moved their dreaming, research, and booking experiences online. This trend...