Tag: advertising
Bright Ideas: Hotel Matchbooks Have a History of Strategic Uses
A few years back, I wrote about the historical information that old hotel soap wrappers provide. I return with another historical artifact that also...
Marketing-Focused: Attracting Travelers Through Effective Advertising
In 2022, U.S. hotel room revenue is projected to surpass 2019 levels, according to the American Hotel & Lodging Association. But how can hospitality...
Hilton Releases Global Brand Platform Advertising Campaign
MCLEAN, Virginia—Hilton released its first global brand platform that identifies what has been missing from hotel marketing—the hotel stay. ”Hilton. For the Stay” places...
Loews Defines Its Brand in New Campaign: ‘Welcoming You Like Family’
NEW YORK — Loews Hotels this week launched a multi-channel campaign to define the brand as one rooted in welcoming and caring for guests...
Checking In With Marriott’s Mara Hannula
Last week, Marriott Hotels announced it was launching a new advertising campaign, “Let Your Mind Travel.” LODGING connected with Mara Hannula, Marriott International’s VP...