Tag: advertising
Choice Hotels Launches New Nationwide Advertising Campaign
ROCKVILLE, Md.—This week, Choice Hotels International launched a nationwide, multi-media advertising campaign with the tagline "Our Business is You." The idea behind the campaign...
TripAdvisor Expands Sponsored Placements, Adds New Features
NEEDHAM, Mass.—TripAdvisor this week announced the global rollout of Sponsored Placements, making the site's advertising solution available to any hotels that share live rates...
MGM Resorts and Major League Baseball Form Partnership
NEW YORK—Major League Baseball (MLB) and MGM Resorts International have formed an all-inclusive partnership agreement that combines the MLB brand with MGM Resorts and...
Best Western Becomes First in Hospitality to Launch AI-Powered Ad with IBM Watson
NEW YORK—Vacations are meant to be enjoyable but planning activities and finding appropriate accommodations can be a stressful experience. IBM Watson Advertising and Best...
Live Rates Make Multi-Channel Distribution Strategies Work
It’s an exciting time for hotel marketing, as new options in ad tech seem to come online every week. However, hotels need to make...