Industry NewsBrandsSuper 8 Opens First Property in the Middle East

Super 8 Opens First Property in the Middle East

RIYADH, Saudi Arabia—Wyndham Hotel Group has announced the opening of Super 8 Riyadh, the first of the economy hotel brand’s properties to open in the Europe, Middle East, Africa, and Indian Ocean (EMEAI) region.

Super 8 Riyadh is the first hotel to open as part of a master development agreement with Saudi Automotive Services Company (SASCO) for 20 Super 8 hotels in Saudi Arabia over a period of five years. The economy brand has more than 2,400 properties throughout the United States, Canada, China, Brazil, and now Saudi Arabia. Celebrating its 40th anniversary this year, the brand will now also be able to meet the needs of the growing domestic tourism sector in the Middle East.

“We are thrilled to introduce the globally recognized Super 8 brand to Saudi Arabia, a unique economy concept in the market,” said Rui Barros, senior vice president and managing director, Europe, Middle East, Africa and Indian Ocean for Wyndham Hotel Group. “The Super 8 Riyadh will serve as a comfortable place to rest for road travelers throughout the Kingdom, making it ideal for the long highways and the growing number of car journeys in the market.”

The brand has several agreements in place to expand its presence further throughout the EMEAI region. In February, Wyndham Hotel Group announced the groundbreaking of Germany’s first Super 8 in Munich, part of an agreement with Tristar Hotel GmbH to open 10 Super 8 hotels in Germany. Last year the company also signed a multi-year agreement to open 20 Super 8 hotels throughout Turkey with İlbak Turizm İşletmeleri Ve Yatirim A.Ş.

Situated minutes from King Khalid International Airport and nearby Amira Noura University, Super 8 Riyadh offers 57 guestrooms and suites.

“We are very happy to partner with Wyndham Hotel Group and believe Super 8 will be able to fill the gap in the market for travelers who need a modern and economical stay on the highways and in the major cities across the Kingdom,” said Mr. Sultan M Al Hudaithi, managing director, SASCO. “This step will add to Wyndham Hotel Group’s presence in the region and strengthen SASCO’s competitive edge, supporting our new vision to become a market leader in terms of quality and integrated services for drivers and travelers.”

Wyndham Hotel Group has 11 hotels in Saudi Arabia under the Ramada and Days Inn brands as of March 31, 2014. Saudi Arabia’s first Days Inn property, Days Hotel Olaya, opened in Riyadh just last year.

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