Finance & DevelopmentSonesta Essential Rapid City Opens

Sonesta Essential Rapid City Opens

NEWTON, Massachusetts—Sonesta International Hotels Corporation announced the opening of Sonesta Essential Rapid City. The 200-room, upper-midscale property offers proximity to explore Mount Rushmore National Memorial, Custer State Park, the Crazy Horse Memorial, The Badlands National Park, and Black Hills National Forest.

“We are excited for the opening of Sonesta Essential Rapid City, which represents a milestone in the growth of our newest brand,” said Keith Pierce, Sonesta’s EVP and president franchise and development. “Since its debut in January 2023, Sonesta Essential’s appeal to both franchisees and consumers has made it Sonesta’s fastest growing brand.”

Sonesta Essential provides elevated bedding as part of the brand’s sleep program, WiFi, hot breakfast, all-day coffee, and a fitness center.

RELATED ARTICLES

BWH Hotels Announces Partnership With United Soccer League

PHOENIX, Arizona—BWH Hotels (BWH) and the United Soccer League (USL) announced a partnership that will provide travel benefits and enhanced experiences for USL clubs,...

Olympia Hospitality and Suburban Capital Announce New Management Partnership

PORTLAND, Maine—Olympia Hospitality and Virginia Beach-based hotel owner and developer Suburban Capital have teamed up on a new management partnership that brings four new...

Spring Break Strategies: How Real-Time Analytics Can Enhance the Guest Journey

Spring break is a critical time for the hospitality industry, bringing both excitement and operational challenges. As hotels are currently in the mix of...

Unifocus Introduces Inventory Tool to Help Hotels Automate Tracking and Management of Supplies

DALLAS, Texas—Unifocus announced Inventory, a new module designed to help hotels track reusable items, oversee supplies for preventive maintenance, and gain clear insight into...

This Week’s Comings & Goings

Maestro PMS announced that Warren Dehan will step down as president and transition immediately to an advisory role. While stepping back from daily operations,...

Keys to Savings: How to Streamline the Procurement Process

In today’s current economic environment, your procurement strategy could make or break your business. Having worked for a number of years in procurement with...