NEW YORK—Row NYC is now set join the Times Square food landscape. The hotel recently announced that it will launch an urban style food market, City Kitchen, this March. Hotel guests and Times Square locals will have the opportunity to taste number of New York food specialties in one spot.
Nine permanent and seasonal vendors will offer capsule collections of their menus, providing City Kitchen visitors with an off-the-grid dining experience. Vendors will represent a culinary road map of food concepts featured all over the city, from the East Village to the Upper West Side to Brooklyn.
“Row NYC appreciates that people in this neighborhood are seeking genuine and honest food,” says Row NYC’s brand strategist Heidi Avedisian, market curator and interior designer. “And that is exactly what City Kitchen will bring to the table. We searched the city for authentic and dynamic vendors across a variety of categories and tasked them to pair down their menus to the ‘best of the best.’ The result is a menu of crave-worthy options, cherry-picked for both travelers and the locals who know these purveyors so well.”
City Kitchen’s design will be a nod to the classic working kitchen and will feature industrial décor such as white subway tile, marble, reclaimed wood, gingham, and statement Italian glass chandeliers. Fixed steel and turquoise leather stools along the floor-to-ceiling windows will provide customers with an unobstructed view of Times Square. The brand and personality of the assorted purveyors will be reflected within their own space.
Signature items from permanently housed vendors will include: The Manhattan roll from Azuki sushi; dulce de leche doughnuts by Dough; lobster rolls from Luke’s Lobster; Whitmans’ “Juicy Lucy” burger; duck shawarma from ilili Box; Gabriela’s fish tacos; and ramen bowls by Kuro Obi, Ippudo’s new concept developed exclusively for City Kitchen. Additionally, Wooly’s shaved snow and Sigmund’s pretzels will debut as the market’s seasonal vendors.
“City Kitchen is the essence of what’s dynamic and real about the New York food landscape,” says Avedisian. “This collaboration of eclectic restaurateurs bringing their passion together under one roof makes for what we think is an utterly of-the-moment New York dining experience.”
Beginning in April, City Kitchen will provide delivery service to the hotel and greater Times Square area.