Industry NewsBrandsRLHC Relaunches Signature Inn

RLHC Relaunches Signature Inn

SPOKANE, Wash. – Red Lion Hotels Corporation has announced the re-launch of Signature Inn an upper-economy brand with a boutique twist.

The new concept projects a fresh, colorful personality that is designed to excite adventurous travelers. Inspired by the Golden Age of Travel and mid-century aesthetics, the relaunched Signature Inn aims to bring more developers into the family of RLHC franchisees.

“We have set out to create a modernized Americana experience that excites guests and also offers a solid return on investment to franchise owners,” said Greg Mount, President & CEO, RLHC. “Style and personality do not need to come at a premium when we can scale a unique offering. We take pride in the imagination behind this brand, and in our ability to generate profit for our franchisees.”

“Signature Inn will preserve and promote an eye-catching and exuberant style that is grounded in today while evoking a simpler, yet provocative time,” said Bill Linehan, EVP & Chief Marketing Officer, RLHC. “Hotel properties will provide the latest in hotel amenities and conveniences uniquely blended with a fun lifestyle aesthetic.”

With an owner-first mindset, Signature Inn offers a straightforward and simple fee structure, technology to meet the needs of today’s travelers, and the ongoing support to help franchisers grow their business. Designed for conversions of existing assets (even motels) to become more lively or for new-build properties to adopt the Signature Inn motif, the brand is intended for vibrant communities.