Red Lion Hotels Corporation (RLHC) has entered into a partnership with OTA-giant Expedia to offer the company’s “Hello Rewards” member-only rates to guests who book through Expedia.com and Hotels.com. Additionally, the partnership allows guests who are not Hello Rewards members to sign-up directly from these sites. RLHC guests who book on Expedia will also be able to earn double loyalty benefits though Expedia+ and Hotels.com loyalty programs and Hello Rewards. Expedia is reportedly in talks with other hotel chains to offer members-only loyalty rates through its sites. To read more about this partnership, click here.
