Despite budding concerns in the financial markets and lower-than-expected growth in the fourth quarter, PricewaterhouseCoopers U.S. has released an updated lodging forecast expecting RevPAR to flourish, increasing by 5.5 percent in 2016. It will surpass the less-than-stellar increase in ADR, even as occupancy levels continue to improve upon its 35-year high due to strong corporate and leisure travel demand. This expected revenue is determined by a number of factors, such as the continued strong fundamentals of employment, wages, wealth, and the improving group demand. According to the report, industry fundamentals are solid heading farther into 2016, although the strength of the U.S. dollar could have a negative impact on gateway markets. To learn more about what the report predicts heading deeper into 2016, click here.
