Industry NewsReport: Companies With a Strong Travel Culture Have a Competitive Advantage

Report: Companies With a Strong Travel Culture Have a Competitive Advantage

BELLEVUE, Wash.—New research from Harvard Business Review Analytic Services in association with Egencia, the business travel arm of Expedia Group, shows that when aligned with a company’s strategy, a well-managed travel program can deliver a tangible competitive advantage. The report—”Travel Culture: Your Competitive Advantage in a Global Market“—shows 58 percent of business leaders confirm that having a strong travel culture—one where the company, its leaders, and its processes support the use of corporate travel as a form of strategic investment with business value—produces better business results.

The research reveals that over the last year, companies with a strong travel culture had double the rate of improvement in key areas such as customer loyalty and retention (50 percent vs. 21 percent), market share (43 percent vs. 22 percent), and employee satisfaction (35 percent vs. 15 percent), compared to companies with a weak travel culture. Even profitability improved significantly (47 percent vs. 29 percent), indicating the impact a well-managed business travel program can have on achieving results.

However, less than a third of the 587 business leaders surveyed believe that their organization actually has a strong travel culture. In fact, most admit that managed corporate travel is not seen as a strategic investment in its future but rather a cost to be minimized. Even so, the majority of business leaders recognize that in-person interactions help ensure positive long-term relationships with customers (84 percent) and between employees in a company (78 percent).

RELATED ARTICLES

White Lodging Hires New Chief Financial Officer, Chief Legal Officer

MERRILLVILLE, Indiana—White Lodging added to its investments and development executive team with the hirings of Noah Hoppe as executive vice president and chief financial...

This Week’s Comings & Goings

Marriott International announced that Leeny Oberg, Marriott’s chief financial officer and executive vice president, development, has decided to retire effective March 31, 2026. Read...

LODGING Exclusive: HVMG’s HVAnalytics Powers Smarter Hotel Performance

Amplifying operations is critical for the hospitality industry, especially in times of uncertainty. The hotel transaction market specifically has experienced a recent slowdown, leading...

Smart Hotel Manager Announces Collaboration With Remington Hospitality

DOVER, Delaware—Smart Hotel Manager announced that the company is working with Remington Hospitality to advance its Live Safety platform. The collaboration reflects a shared...

Coury Hospitality Expands Portfolio With Two Management Agreements

DALLAS, Texas—Coury Hospitality announced that it has assumed management of Plunge Beach Resort in Lauderdale-by-the-Sea, Florida, and Residence Inn Alexandria Old Town South at...

JLL Secures Sale of Grand Eastonian Hotel & Suites

NEW YORK CITY, New York—JLL’s Hotels & Hospitality Group announced the $5.6 million sale of the Grand Eastonian Hotel & Suites, a 50-room hotel...