DALLAS, Texas—Remington Hospitality announced the latest milestone for La Concha Key West, now part of Marriott’s Autograph Collection. Located in Old Town Key West’s Duval Street, this property has undergone a transformation, transitioning from a Crowne Plaza in 2023 to an independent hotel during its $35 million renovation. La Concha Key West unveils its new brand affiliation as an Autograph Collection property.
This milestone underscores Remington Hospitality’s expertise in managing renovations and brand conversions. Through packages, activities, and service, Remington immerses guests in Key West’s culture.
“At Remington Hospitality, our management philosophy is rooted in delivering personalized service, curating unforgettable moments that reflect the individuality and authenticity of our properties,” said Sloan Dean, CEO of Remington Hospitality. “At La Concha Key West, we are focused on crafting a seamless guest journey that pairs elevated service with a deep appreciation for local culture. From bespoke welcome amenities to exclusive concierge services, we aim to create harmony between Key West’s vibrant spirit and the sophistication that defines the Autograph Collection experience.”
La Concha Key West, Autograph Collection, offers 160 guestrooms and 14 suites, each designed to reflect Cuban charm and modern Key West style. The centerpiece of the revitalization is the Grand Dame Villas at the Rooftop, a selection of seven premium villas on the seventh floor. Catering to wellness travelers, 10 rooms have advanced air purification systems by Pure Wellness. Remington Hospitality will promote the renovations by Remington’s sister company, Premier, through marketing.
“La Concha Key West embodies Remington Hospitality’s dedication to excellence and innovation,” said Jason Reader, COO of Remington Hospitality. “Through meticulous renovations, enhanced guest services, and a deep connection to the vibrant local culture, we are redefining the luxury travel experience in one of Florida’s most iconic destinations.”
By partnering with local purveyors and using regional flavors, the bar and restaurant will include craft cocktails and seafood dishes. Social media content, special events, and chef-led tastings will draw attention to these offerings. These venues include:
- Tropicado, a mojito bar
- Perla, meaning “pearl” in Spanish, offers a modern twist on Cuban cuisine
- El Dom Café, named after the Cuban board game, serves coffee
- The Pool Bar, adjacent to the outdoor pool, offers tropical cocktails
The property has a variety of new services, including personalized itineraries curated by Remington Hospitality’s concierge team, access to local tours, experiences, and cultural programming.
