DALLAS—Prism Hotels & Resorts has announced it has assumed management of the 428 room Hilton Tucson El Conquistador Resort in Tucson, Ariz. In addition to serving as the resort’s manager, the company has also entered into an ownership partnership — a strategic move that further solidifies the company’s confidence in the future of the resort and its ability to produce strong operating results. Steve Van, president and CEO of Prism Hotels & Resorts, made the announcement.
“This hotel is one that has been watched by our industry for some time due to its outstanding offerings and great potential,” said Van. “Our partner in the hotel, Humberto Lopez, is a visionary owner — he understands this industry, what makes properties successful and how to achieve a competitive advantage today. We knew this was a unique opportunity to deliver our results-based management capabilities and become true partners in success. We are extremely proud to partner with Humberto, who has an unmatched reputation in the greater Tucson community as both a businessman and philanthropist.”
With 428 guest rooms and suite accommodations, the Hilton Tucson El Conquistador Resort is located on more than 500 acres nestled at the base of the breathtaking Santa Catalina Mountains and surrounded by acres of high Sonoran Desert terrain. The resort combines natural landscapes, a myriad of local attractions, 45-holes of championship golf, 31 tennis courts, four onsite restaurants and bars, recreational facilities and more than 107,000 square feet of indoor and outdoor function space. The Prism team is currently working with Lopez to develop a themed repositioning for the resort’s future —capitalizing on its unique elements, all while differentiating it as a resort for meetings and family vacations alike.
“We have big plans for both operations, overall positioning, service delivery and guest experience,” said Van. “With our creativity, collaboration with Humberto and the strength of the Hilton brand, we are looking forward to making great things happen at this resort, as well as building on this momentum as a company with future announcements in 2015.”