DALLAS—Motel 6 today announced a new strategic partnership, whereby all Motel 6 properties will be searchable on trivago.com.
The partnership will showcase more than 1,100 Motel 6 properties, making them searchable to trivago’s more than 45 million monthly users.
“Our partnership with trivago will allow us to offer our guests more flexibility to locate and book a room directly to Motel6.com, while reinforcing our commitment to offering a streamlined web and mobile booking experience,” Lance Miceli, executive vice president and chief marketing officer, Motel 6. “Now, when consumers search trivago, they will be able to view Motel 6 locations all across the U.S., including our newly-renovated properties, which will be featured as another compelling option for the budget-minded traveler.”
Trivago is a hotel metasearch engine that allows consumers to compare rates across 150+ booking sites comparing approximately 700,000 hotels worldwide. On average, travelers using trivago save about 35 percent per booking.
“Our users book hotels with price in mind, so adding Motel 6 to our portfolio is a win for our business and our customers. We are delighted to partner with such an iconic hotel brand,” said trivago’s Jon Eichelberger.
