Microtel Inn and Suites by Wyndham announced the launch of a new hotel prototype, designed to elevate the brand’s overall consumer appeal while maintaining costs for franchisees.
Unveiled at the brand’s general session at Wyndham Hotel Group’s 2013 Global Conference in Las Vegas, the new prototype is a continuation of efforts to refine and elevate the brand since adding the “by Wyndham” designation in early 2012.
“Since its inception, the Microtel name has been synonymous with quality, consistency and efficiency,” said Patrick Breen, Microtel Inn and Suites by Wyndham brand senior vice president. “This new prototype is an essential evolutionary step in maintaining that reputation, while positioning the brand to appeal to a broader base of consumers and developers.”
Changes introduced by the prototype include a more spacious and open lobby featuring a new front desk design, increased seating and communal work spaces; the addition of a Micro mart option, offering for-purchase snacks, light meals, soft drinks, and sundries; a flex room for meetings or additional breakfast seating: and a new, centrally located, walk-up business center.
In the guestroom, key changes include the availability of three new color schemes; a new furniture package; a redesigned guest bathroom with contemporary vanities; and a new, more efficient wet-bar design in suites.
Exterior designs for the new prototype feature more subtle changes and maintain a look and feel consistent to that of existing Microtel properties. In doing so, current owners have the ability to seamlessly retrofit the new design to their existing hotel. The cost to build the newly enhanced prototype remains neutral to that of the previous prototype.
