More than a third of Americans are resolving to “spend more time with family and friends” in 2016, and Marriott International is making this happen in an new way in conjunction with Super Bowl 50.
Marriott Rewards members Bill Craigle (Mechanicsville, N.Y.) and Kristen Williams (Eagle River, Ala.) each won historic Super Bowl prizes and will now enjoy the game on a scale that has never been offered before in the event’s history:
Craigle, Marriott Rewards’ “50 to 50” sweepstakes winner, is taking a group of 50 family and friends on an all expenses paid trip to the San Francisco Bay Area to watch Super Bowl 50 from a luxury stadium suite—a priceless and memorable gift. “The Craigle 50,” all handpicked by the sweepstakes winner, is a combination of 35 family members and 15 close friends including members of the medical team that helped treat a life-threatening illness facing Bill’s oldest son. To help share the news, Marriott Rewards surprised the Craigles and their extended family when their favorite football player of all time, Brian Urlacher, showed up unexpectedly at their front door to deliver their prize.
As the winner of Courtyard’s “Suite Stadium” contest, Williams is making memories for her three guests as they stay over in a stadium suite-turned-Courtyard-hotel room on the eve of Super Bowl 50 in a slumber party for the ages. Williams and her guests will awake to an NFL dream come true—being the first fans in the stadium Super Bowl Sunday.
“Marriott International’s sponsorship with the NFL enables us to bring exclusive access and once-in-a-lifetime experiences to our guests and members of our Marriott Rewards program,”said Karin Timpone, global marketing officer, Marriott International. “The idea of traveling to Super Bowl 50 with a group of 50 friends and family has captivated the imaginations of NFL fans and has inspired conversation among millions of fans worldwide.”
“Courtyard’s on-going relationship as the Official Hotel of the NFL truly reaches new heights with the big 50th anniversary of the Super Bowl. Creating ‘Greatness on the Road’ moments is what Courtyard is all about and hosting a slumber party in a comfortable Courtyard room built right in Levi Stadium absolutely delivers that ultimate NFL super-fan experience,” added Brian King, Global Officer Marriott Signature Brands.
Marriott International, in its fifth sponsorship year with the NFL, launched both programs prior to the season’s kickoff using top social media platforms where friends and family connect. Courtyard and Marriott Rewards engaged with traveler’s social networks to gain excitement and enable conversation around the country’s biggest sports event.
