BETHESDA, Maryland—Marriott International, Inc. and MGM Resorts International announced an exclusive long-term strategic licensing agreement and the creation of MGM Collection with Marriott Bonvoy, which will launch in October 2023, and encompass 17 of MGM’s unrivaled resorts, representing more than 40,000 rooms in Las Vegas and other cities across the United States.
Beginning in October, several MGM Collection with Marriott Bonvoy resorts will be available for booking on Marriott’s robust platforms with all properties expected to be available by the end of the year. These resorts will continue to be available on MGM Resorts’ channels.
“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment,” said Bill Hornbuckle, president and CEO, MGM Resorts. “We’ve seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability. We’re thrilled to now scale the relationship and offer Marriott Bonvoy members greater distribution access to our award-winning resorts—as well as exclusive event and entertainment opportunities—in Las Vegas and across the United States.”
“We are excited to make MGM Resorts’ incredible properties available on Marriott channels, allowing our members to enjoy Marriott Bonvoy benefits when they stay at MGM Collection with Marriott Bonvoy resorts,” said Anthony Capuano, president and CEO, Marriott International. “We look forward to increasing our global rooms distribution by 2.4 percent as we grow our presence on the Las Vegas Strip and in other compelling destinations across the United States.”
The agreement between MGM Resorts and Marriott will also benefit members of both companies’ loyalty programs. Members of MGM Rewards, MGM Resorts’ loyalty platform with more than 40 million members globally, will be eligible to link accounts with Marriott Bonvoy and receive select member benefits. Members of Marriott Bonvoy, Marriott’s loyalty platform with over 180 million members globally, will be able to earn and redeem points for stays at all MGM Collection with Marriott Bonvoy properties.
Of the 17 MGM resorts that will join MGM Collection with Marriott Bonvoy, four properties will also be affiliated with existing Marriott collection brands: Bellagio Resort & Casino will join The Luxury Collection, ARIA Resort & Casino will join Autograph Collection, Park MGM will become part of Tribute Portfolio, and The Cosmopolitan of Las Vegas will continue its affiliation with Autograph Collection.
Eight MGM resorts in Las Vegas will join MGM Collection with Marriott Bonvoy: Vdara Hotel & Spa, MGM Grand Hotel & Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino.
Five MGM Resorts in other U.S. locations will also join MGM Collection with Marriott Bonvoy: Borgata (Atlantic City, New Jersey), Beau Rivage (Biloxi, Mississippi), MGM Grand Detroit (Michigan), MGM National Harbor (Maryland), and MGM Springfield (Massachusetts).
Marriott Bonvoy and MGM Rewards will unlock benefits and experiences for members of both programs. Marriott Bonvoy members will enjoy benefits at MGM Collection with Marriott Bonvoy resorts and MGM Rewards members will receive certain benefits at Marriott Bonvoy’s global portfolio of more than 8,500 properties, while members of both programs will also be able to exchange MGM Rewards points for Marriott Bonvoy points and vice versa. Marriott Bonvoy Moments will be enhanced by MGM’s culinary, entertainment, and sports offerings. More information about linking loyalty accounts, experiences, and other loyalty program benefits will be provided to members of both programs in the coming months.
Marriott International has also entered into a loyalty marketing agreement with BetMGM, MGM Resorts International’s online gaming and sports betting joint venture, for Marriott Bonvoy to become BetMGM’s hospitality loyalty program partner in the United States and Canada. Under this agreement, Marriott and BetMGM will collaborate to provide Marriott Bonvoy members opportunities to earn Marriott Bonvoy points on certain BetMGM transactions, and participate in exclusive games, experiences, and offers on the BetMGM platform. In addition, BetMGM Rewards members will have the opportunity to exchange BetMGM Rewards points for Marriott Bonvoy points. More information about the collaboration will be available this fall.
Adam Greenblatt, BetMGM, CEO, said, “We couldn’t be more excited to be able to offer Marriott Bonvoy Members and our players another suite of incredible perks only found on BetMGM. Our new agreement with Marriott International will create a truly robust rewards program that connects our players and Marriott guests to the full BetMGM omnichannel experience.”
