CHICAGO—Hyatt Hotels Corporation marked its entry into upper-midscale lodging in the Americas with the groundbreaking of the first Hyatt Studios property, set to open in Mobile, Alabama in early 2025. Hyatt has entered into a franchise agreement with 3H Group Inc. for Hyatt Studios Mobile/Tillman’s Corner.
“We are proud to achieve this construction milestone in bringing the Hyatt Studios brand to life,” said Dan Hansen, global head of Hyatt Studios. “The continued interest from the development community reaffirms the Hyatt Studios brand’s compelling value proposition.”
Located in Tillman’s Corner—just outside of Mobile, Alabama, and near scenic Mobile Bay—the first planned Hyatt Studios hotel will provide guests with access to the Gulf Coast. The property will be located 10 miles from Mobile International Airport and near historical and cultural destinations, including the USS Alabama Battleship Memorial Park, GulfQuest National Maritime Museum of the Gulf of Mexico, and the Mobile Carnival Museum. In addition to attracting tourism, the has a range of industries like manufacturing, aerospace, and commercial retail. The construction of Hyatt Studios Mobile/Tillman’s Corner is expected to create local jobs for Mobile’s hospitality industry.
“Our decision to further our long-time collaboration with Hyatt was driven by the team’s unwavering commitment to understanding the needs of guests, owners, and developers and delivering extraordinary service and value,” said Hiren Desai, president and CEO, 3H Group, Inc. “We’re thrilled to embark on this journey with Hyatt to open the first Hyatt Studios hotel and expand our extended-stay presence in this growing community. Beyond Mobile, 3H Group hopes to add an additional Hyatt Studios hotel to our portfolio soon.”
Following Hyatt’s announcement of the Hyatt Studios brand in April, interest from hotel developers is contributing to a growing pipeline. The brand’s growth is evidenced by a newly executed deal for a Hyatt Studios hotel in Portland, Maine, slated to open in 2025.
Hyatt’s first franchise agreement with Giri Hotel Management—a hotel group that operates more than 50 hotels in New England—for a 122-room Hyatt Studios hotel at Portland International Jetport (PWM). This hotel centers needs of the city’s guest demographic and will be near Portland’s downtown, as well as other destinations along Maine’s coast including Kennebunkport, York Beach, and Ogunquit, as well as ski resorts in Maine and New Hampshire.
The Hyatt Studios brand will join the Hyatt Place, Hyatt House, and Caption by Hyatt brands in Hyatt’s select-service category.
Serving extended-stay and transient demand, each Hyatt Studios hotel will have:
- Self-service amenities
- A 24-hour market with a variety of options
- In-room kitchens that will have a full-sized refrigerator with freezer, dishwasher, and a combination convection oven/microwave