TechnologyHotel Equities Announces Enterprise-Wide Digital Tipping Platform

Hotel Equities Announces Enterprise-Wide Digital Tipping Platform

ATLANTA, Georgia—Hotel Equities announced the enterprise-wide implementation of a digital tipping platform for their associates powered by Grazzy. The initiative aims to enhance the associate and guest experience by providing a convenient, secure, and cashless way for guests to tip.

With the Grazzy platform, hotel guests staying at any Hotel Equities hotels can now tip housekeeping, front desk, and other hotel staff directly from their mobile devices, without the need for cash or any additional app downloads. Guests can scan a property-branded QR code displayed in their hotel room or on signage around the hotel to access Grazzy, then select the staff member they want to tip and enter the amount.

“Our associates drive results and we are constantly seeking ways to enhance their work experience which is why we are excited about our partnership with Grazzy and Visa Direct,” said David Rosenberg, senior vice president of operations at Hotel Equities. “By implementing digital tipping, we are not only modernizing the tipping process but also providing our associates with an additional avenue for recognition and financial benefit. This initiative aligns with HE’s commitment to utilize thoughtful technology and create added benefit offerings for our team members.”

“We are committed to turning inefficient, time-consuming processes into innovative digital experiences for businesses, their employees, and customers,” said Yanilsa Ore-Gonzalez, senior vice president, head of Visa Direct, North America. “Our close collaboration with Grazzy to digitize tipping in the hospitality industry is a testament to our commitment to innovate to make life better for everyone, everywhere.”

Hotel Equities has begun implementing the Grazzy platform across its portfolio of hotels and will continue to do so over the coming months.