BUCHAREST—Hilton Worldwide has reached a franchise agreement with SC Apex Alliance 1 S.R.L. to open Hilton Garden Inn Bucharest Old Town in 2017. The 201-room hotel will be located within an historic listed building in the prime city center location of Doamnei St.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton Worldwide said, “Hilton Garden Inn Bucharest Old Town provides an incredible opportunity to sensitively preserve the façade of an historic city centre building, whilst incorporating a quality contemporary hotel within – a strategy which we are deploying to great success in European cities including Moscow, Paris, London and Szczecin.”
Romania is already home to five Hilton Worldwide hotels under three different brands, and Hilton Garden Inn Bucharest Old Town marks the brand’s debut in the city.
John Greenleaf, global head, Hilton Garden Inn said, “Hilton Garden Inn is now trading or under development in more than 100 locations across Europe, Middle East and Africa. Its accelerating growth has seen us open new properties in Milan, Malaga, Istanbul, and Dubai in the past 12 months, with many more currently under construction. This latest agreement will add another incredible European city to the portfolio, and we look forward to introducing guests in Bucharest to its award-winning service.”
Robert Esanu, director, SC Apex Alliance 1 S.R.L. said, “Hilton Garden Inn Bucharest Old Town will offer guests a contemporary restaurant, cooked to order breakfast and 24 hour fitness centre, setting a new standard for this price point in the city. The prime location means that many of Bucharest’s top visitor attractions are within walking distance of the hotel.”
