ATLANTA—Davidson Hospitality Group announced the launch of DH Creative, an in-house creative agency that specializes in brand development services and creative direction for its hotels, resorts, restaurants, bars, spas, and membership clubs. From conceptualizing brands to managing photo and video shoots and aligning with partners to oversee the development of exceptional websites, DH Creative will bring brands to life.
DH Creative provides the same services as an outside agency Since Davidson team members are at the helm of all projects, individuals are able to stay tethered to brands long-term and ensure fortification and execution after the actual brand development work is complete. A sampling of services includes:
- Brand Development
- Project Management
- Photography and Videography
- Website Development
“Through our years of experience and overseeing the development of more than 100 brands, we identified an opportunity to provide a service to owners seeking professional, yet economically priced, brand development support,” said Davidson Hospitality Group Chief Operating Officer Pete Sams. “We are proud to offer all of the same services that an outside agency does, including brand research, brand development, and the development of operational touchpoints to help our hotels personify the brand. Ultimately, we’ve crystalized these services with the objective of delivering upon our promise of creating value for our ownership partners.”
For projects that encompass ground-up new builds or re-concepts/designs, the DH Creative team works with the Design & Construction team and Davidson Restaurant Group, leveraging insights to ensure a cohesive brand experience.
