NORTH BETHESDA, Maryland—Choice Hotels International, Inc. reached a brand milestone with the opening of its 100th Suburban Studios hotel, demonstrating its go-to-market growth strategy that has driven growth of 45 percent in 18 months. Since the relaunch of the Suburban Studios brand in 2022, inclusive of design and brand identity refresh, the brand has grown with five hotels opened in October and eight in November. The 100th Suburban Studios is now open in Bloomington, Minnesota.
“We are thrilled to have 100 Suburban Studios open, and we look forward to the next 100. Our innovative solutions to accelerate conversions paired with our business strategy have enabled us to see continued growth within the segment,” said Ron Burgett, senior vice president, extended stay development at Choice Hotels. “Extended stay conversions are much faster to market than their new construction counterparts, helping developers see returns as soon as possible.”
With its conversion timeline, developers can take preexisting properties and convert them into Suburban Studios in a three to four-month turnaround time. Demand for extended stays is double the supply of purpose-built extended-stay products, and the extended-stay segment has continued to get attention.
Part of the brand is Choice Hotels’ “Kitchen in a Box,” a modular kitchen design package introduced for Suburban Studios in spring 2022, allowing franchisees to convert transient hotels into extended-stay hotels.